The Studio Experience
The Need to Knows
Before You Arrive
Create A Personal Brrrn Account
Your personal Brrrn account is your ticket to booking classes and IR sauna sessions. It also allows us to send you awesome studio updates via email — which we know you’ll never delete!
What To Wear
1st° (60°F): This is barefoot class. For clothing, we suggest covering your head and hands (we sell beanies and signature Brrrn gloves) and dressing in light layers as if it were a a crisp fall morning.
2nd° (55°F): This class requires sneakers. For clothing, we suggest covering your head and hands (we sell beanies and signature Brrrn gloves) and dressing in light layers as if it were a a crisp fall morning. Booties are required for this slide board class and are available at the studio to rent for $2, to buy for $32.
3rd° (45°F): This class requires sneakers. For clothing, we suggest covering your head and hands (we sell beanies and signature Brrrn gloves) and dressing in light layers as if it were a a crisp fall morning.
Infrared Sauna (140°F-150°F): This is communal experience. We suggest a bathing suit or activewear tops and bottoms.
Buy, Book. Repeat.
First time? Awesome. Enjoy a free class when you purchase your first one with us. Already a regular? Then you know you can buy our classes or IR sauna sessions in bulk and our rental items prior to class. Either way, the power is yours! (RIP Captain Planet). Visit the “Buy” tab to learn more.
Buy Today, Use Another Day
On our platform, you don’t have to use your IR sauna session and Brrrn class on the same day. So if you want to work out Monday morning and but use the IR Sauna the following evening, all you have to do is reserve your class at one time and the IR session at another time. (Insert overhead snap).
Be Cool and Arrive On Time
Sometimes a New York minute isn't as quick as we'd like it to be. So as a courtesy, you have up to 5 minutes before class to check-in and get settled. But as soon as our refrigerated doors close, the show begins. No exceptions.
Our flagship studio is in Flatiron/Chelsea and our exact address is 107 W. 20th Street, NY, NY 10011. The closest trains are the 1 at 18th Street; the F,M at 23rd Street and all of the trains at Union Square. And for those of you who live or work in NJ, the 23rd Street PATH train is also nearby.
To Cancel or Not To Cancel
We get that things come up. That said, you can cancel by 5pm the night before your class without a charge.
When You're Here
Check in. Socialize. And Have Fun.
Arrive early so you can check in, grab a water and socialize with your swolemate or a complete stranger. And most importantly, have an amazing workout. You deserve it!
Where to Change and The Locker Situation
Space is always tight in New York City. But don't worry, we maximized every inch of our studio so you would have enough room for you to store your belongings. So whether it's the lobby with our stash and dash" lockers or in our locker rooms, we got your stuff covered.
Showering You With Showers
We not only have showers but our showerheads use 70% less water, thanks to Nebia. And if that wasn't cool, wait to you see how many showers we have in each locker room (Three in the women’s, two in the men’s). And just when things couldn't get any cooler, we decided to give your locks some love by stocking each shower with Orlando Pita's shampoo and conditioner products. Lastly, we encourage everyone to extend that calorie burn by ending their showers on cold. Trust us, your mind and body will thank you for it.
H2Ohhh Saving the Environment
We don’t just sell any type of water. We carry Unify Water, a company that donates a gallon for every water bottle purchased. And if that wasn’t amazing enough, Unify Water is America’s only natural aquifer in United States and based in Tennessee. Pretty cool, right?
Earn Your Heat
Looking to enjoy some warm conversation after class or on an off day? Well, I hope you’re infraready for New York’s only 8 seat, communal infrared sauna experience. Buy and book online in advance to guarantee your spot for your 40-minute session. For more info about the IR Sauna, click on our “IR Sauna” page.
After You Leave
Tell Others About Your Brrrn Experience
Did the experience give you goosebumps? Then we’d appreciate some love on social media. Or take it back to the old school and have a human conversation with someone. Either way, we appreciate you spreading the word!
What to Wear: 1st°, 2nd° and 3rd° + the IR Sauna
What to Wear to 1st°
We recommend light layers for this 60°F. Pretend like it’s the beginning of the fall. Prepare to be barefoot. Your hands may get cold, so we also sell Brrrn gloves for $12. Less is always more. You'll get hot, trust us!
What to Wear to 2nd°
We recommend exposing as much of your skin as possible in this 55°F class, so shorts and a T-shirt. You'll get hot, trust us! If this is your first time, pretend you are in San Francisco: wear layers you can remove once you start to feel the Brrrn. You will need workout shoes for the class and you can rent our Brrrn booties for the Brrrn Slide Board for $2, or buy your own pair for $32. Your hands may get cold, so we also sell Brrrn gloves for $12.
What to Wear to 3rd°
We recommend exposing as much of your skin as possible in this 45°F class, so shorts and a T-shirt. You'll get hot, trust us! If this is your first time, pretend you are in San Francisco: wear layers you can remove once you start to feel the Brrrn. You will need workout shoes for the class. Your hands may get cold, so we also sell Brrrn gloves for $12.
What to Wear in the Infrared Sauna
Clothing absorbs light waves, so we recommend wearing a bathing suit or activewear bottoms and tops.
Other Questions about Cold
Why do I get a runny nose in cooler temperatures?
Our noses act as natural humidifiers to the air we breathe in. Reason being, our lungs love warm, moist air instead of cold, dry air. When you inhale cooler, dry air, the moist tissue inside our noses will instinctively increase fluid production to ensure our sensitive lung tissue is delivered that moist, warm air. With a buildup of fluid, you get the runny nose because the excess tends to drip out.
This runny nose is not a sign you are getting sick.
Will I catch a cold being in the cold?
This is one question we never we get sick of answering.
Cold doesn’t cause sickness, germs do. Perhaps the one reason, however, we associate colds with colder weather is because colds are indeed more common in the winter months. And here are the two major reasons why:
First, in winter months, we spend more time indoors around other people, which increases our chances of transmitting our germs and viruses to one another by sneezing or leaving germs on surfaces that we touch.
Second, dry air creates the perfect conditions for viruses, which are tiny pathogens, to thrive and spread because in low humidity they can remain suspended in air. This dry air in turn acts as a double whammy because a lack of moisture in the air dries out our nasal passages which prevents us from wicking away these viruses from our bodies when we breathe them in.
Case in point, stepping into cold air simply doesn't increase your chances of catching a cold.
To learn more, we recommend watching our Cool Facts Friday Episode "The Other Cold War" to learn more.
Why do my fingers get cold in cooler temperatures?
One possible reason your fingers and some areas of your body might feel cold is because of Raynaud's disease. Raynaud's (ray-NOHZ) disease causes some areas of your body — such as your fingers and toes — to feel numb and cold in response to cold temperatures or stress. Smaller arteries that supply blood to your skin narrow, limiting blood circulation to those affected areas. See your doctor right away if you have a history of severe Raynaud's disease.
Why do my teeth chatter when I get cold?
Your teeth are chattering becuase you are shivering. The scientific name for this is shivering thermogensis. You are making mechanical heat because your muscles are involuntarily shivering to keep you warm. Shivering is the first form of exercise.
Why do I get rosy cheeks in the cold?
This happens because when cold, blood travels to your core to keep your internal organs nice and toasty at 98.6°F. It's called vasoconstriction. Your cheeks turn red because sometimes the blood vessels dilate and burst, which causes redness.
Sustainability: Why it Matters to Brrrn
Sustainability: Why it Matters to Brrrn
We've thought long and hard about every nook and cranny to make sure we operate Brrrn in the most sustainable manner possible. This includes everything from our HVAC system (heating, ventilation, and air-conditioning), our use of water, our cleaning products, our showers and even where we sourced our wood (aka., from Brooklyn Reclaimed Lumbar yard in Bushwick).
Regarding our HVAC system, we found a team of engineers who were able to design a system that prioritized energy-efficiency. They considered everything from carbon footprint of the design, including ventilation, the condenser sizes, the number of units, peak load needed throughout the course of not just a day, but the seasons, and even the maintenance measures to ensure our cooling system operates in the most sustainable manner possible. We also go the extra distance by using our very own refrigerated cool studio itself as a cool energy source (think geothermal). To keep cool the common areas of Brrrn like the lobby, male and female identifying locker rooms, and hallway, instead of pulling air from the outside where the temperature fluctuates day to day and season to season, we source the air from the cool studio itself where it's kept at a constant 45-60°F (again, like geothermal) and transfer it through energy recovery units (ERU’s). Way more efficient this way!
Our showers are all Nebia Showers which use water atomization for water conservation (70% less water) and all plumbing fixtures are low flow consumption.
All lighting in the club are LED or low wattage lamps, and the majority of the wood in at Brrrn is either reclaimed or sustainable.
In short, over the course of the year, we are placing a very close eye on energy efficiency strategies and we look forward to improving and thinking strategically about how we can make every aspect of our operations sustainable.